Who I Am
I’m Casey Barnett — a marketer who’s built a career at the intersection of strategy, systems, and storytelling. These days I run SeeMe Media, my fractional CMO practice and digital marketing consultancy where I help growing organizations make smarter decisions, tighten their operations, and build marketing engines that actually support the business rather than drain it.
My background spans cybersecurity, federal contracting, SMB growth, and brand transformation. I’ve led marketing inside high-pressure technical environments, built go-to-market motions for complex services, and guided leaders through the messy middle where strategy, operations, and reality like to argue with each other. I still consider cybersecurity home turf — once you’ve marketed inside that world, you never really leave it — although today my work ranges from service businesses to manufacturers to fast-moving entrepreneurs.
Most clients come to me when they need a partner who can think like a CMO and execute like someone who’s willing to get into the details: analytics, customer journeys, automation builds, messaging architecture, content strategy, and all the connective tissue that turns marketing into something dependable. It’s equal parts leadership, problem-solving, and “let’s make sure this actually works when people touch it.”
I live in Durham, NC with my dog Polar, travel to Europe whenever I can justify it, and lose an unreasonable amount of emotional energy to Manchester City. Good conversations are my currency, and I’ve learned that most meaningful work starts there.
If you’re building something, rebuilding something, or trying to find clarity in the chaos, I’m always open to talking — coffee included.
Connect with me:

What I Do
Coaching
From the boardroom to the soccer pitch, I enjoy working with motivated individuals and teams to foster growth and opportunities. My goal is to help you make the biggest impact possible.
Polar Dad
I am at the bidding of a great Labrador Puggle, who loves long walks, sticks bigger than him and large bodies of water. Polar is a titled dock diver (averages 17'8").
Collision Specialist
My favorite part of the day is connecting people. When you make an unexpected connection I call that a collision. Find out more about how I create collisions!